PROMOTIONAL CARDS
Beatles Autographs

Cards containing photographs of The Beatles which were made by NEMS Enterprises, Parlophone Records or The Beatles themselves were often signed by the four members of the group and given away in small quantities. Now they are extremely rare and very desirable, as few have actually survived intact. The earliest
promotional photocards were issued when Pete Best was still in the band. Needless
to say, there are very few in existence as he was only with the group for a short while
afterwards. In October of 1962, when The Beatles released their first single "Love
Me Do", their new record company, Parlophone Records produced a small quantity of promotional photocards in 2 formats - a horizontal and a vertical, both with pictures
being shot by Dezo Hoffman while The Beatles were in the studio. Almost all of these cards were signed on the
reverse, because there was very little light area on the front of the cards for their signatures. Parlophone's second and final issue card was introduced in March of 1963 and came in two sizes: 5 3/4" X 3 5/8" and
7 1/2" X 5 1/2". Both cards lent themselves to being signed on the front, next to
the photo of The Beatles because there was more light area to the right of their
photo. In September of 1963, The Official Beatles Fan Club produced a new photocard which contained one of the classic Dezo Hoffmann "seated collarless suit poses" from their July photo session. The vast majority of these cards were signed by the fan club secretaries and sent through the mail to members. The Beatles road manager Neil Aspinall signed a good number of these cards while the band was on tour in late 1963 and throughout 1964. However, some cards have turned up which have been authentically signed by John, Paul George and Ringo - but they are quite rare. That was the last promo card issued, aside from the first name only autopen signed cards that were sent out by the fan club through 1967. These do turn up and the owners often mistake them for being actually signed by The Beatles, when in fact they were signed by a machine. The first name only signatures are the biggest give away here, as The Beatles almost never signed first name only - especially for autograph seeking fans. Signed promotional photocards are indeed rare and desirable and are certainly appreciating nicely, as are all authentic signed Beatles pieces.
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PC1. An Excellent Beatles Signed Fan Club Promo Card
This Official Beatles Fan Club promotional photocard was
one of a quantity produced specifically for and given to the fan club
secretaries to sign and send out through the mail in response to the hundreds of
autograph requests that were coming into the fan club in any given month. The
card features the classic Dezo Hoffmann ‘seated collarless’ suit pose, which is
one of the most recognizable images of The Beatles and the first seen by
millions of American fans when the band arrived here for the first time in early
1964. The vast majority of these cards were in fact signed by the secretaries of
the fan club, but road manager Neil Aspinall also signed quite a few while The
Beatles were out on tour in 1964. The cards worked well for him because they fit
nicely in his pocket and were handy when he needed to sign on behalf of the band
(which he often did). A small number of these cards were also signed by The
Beatles themselves, including this one which has been autographed beautifully by
all four. John Lennon has signed in blue fountain pen, and Paul McCartney,
George Harrison and Ringo Starr have signed in blue ballpoint pen. This card
was signed by The Beatles circa September 1963 shortly after the card was first
issued and they represent excellent examples of their signatures from this
period. The card measures 5 ¼” x 4 ½” and it is in very good condition, with
tape residue on the reverse. Of the 20 or so Beatles signed Fan Club cards
which have surfaced over the years, this is one the nicer examples….. $18,000

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